Prepare, Practice then Speak: Webinar this Friday Join Us

Join us this Friday, March 20, 2020, at 11 am Eastern for the first part of our six-part series on crisis communication.   This webinar series is designed to help you, your company, and your staff navigate through communicating during a crisis situation.  We look forward to you joining us please register by clicking here

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How to Handle the Media when You’re in a Crisis

 It’s the end of the day and you’re headed out of the office when the email lands in your inbox with a sickening thud. It’s a reporter with questions about that awful financial report. Or the lawsuit. Or some unauthorized tweet or Facebook post. Or any of the dozens of other things that keep business…

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Sergeant Major Still Eats Sugar Cookies.

Sergeant Major Eats Sugar Cookies”. This means nothing to 99% of you out there reading this. To anyone who had spent time in the Army (sorry, I can’t speak of the Navy, Marine Corps, or Air Force), this is the age old mnemonic device used to memorize the five paragraphs of an Army Operations Order. This is used in…

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