Communication Key Steps for Taking Your Company Public

If you handle communications and/or public relations for a company that is planning to go public, your work together is about to become pretty intense.   Communications by publicly traded companies can be subject to amazingly intense scrutiny. In addition to having to worry now about regulators, lawyers, and disclosure rules, you also have another…

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How to Handle the Media when You’re in a Crisis

 It’s the end of the day and you’re headed out of the office when the email lands in your inbox with a sickening thud. It’s a reporter with questions about that awful financial report. Or the lawsuit. Or some unauthorized tweet or Facebook post. Or any of the dozens of other things that keep business…

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Sergeant Major Still Eats Sugar Cookies.

Sergeant Major Eats Sugar Cookies”. This means nothing to 99% of you out there reading this. To anyone who had spent time in the Army (sorry, I can’t speak of the Navy, Marine Corps, or Air Force), this is the age old mnemonic device used to memorize the five paragraphs of an Army Operations Order. This is used in…

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