Blogging

Communication Key Steps for Taking Your Company Public

If you handle communications and/or public relations for a company that is planning to go public, your work together is about to become pretty intense.   Communications by publicly traded companies can be subject to amazingly intense scrutiny. In addition to having to worry now about regulators, lawyers, and disclosure rules, you also have another…

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Cision, Meltwater, BuzzStream: Comparing top online PR tool

  When you need to get your company or your client’s story in front of as many eyeballs as possible, across vast swaths of the national or global media landscape, you simply can’t do it alone. You have a great product, a great story, a snappy press release — and now, to get it in…

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Boosting Your Company’s Mission Awareness

Your mission Awareness: It’s why your company exists — its reason for being. It’s why you do what you do, day after day.   You may have developed your company’s mission statement through workshops or long meetings; you may even have done research or brought in consultants to help. At the end of the process,…

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How to Handle the Media when You’re in a Crisis

 It’s the end of the day and you’re headed out of the office when the email lands in your inbox with a sickening thud. It’s a reporter with questions about that awful financial report. Or the lawsuit. Or some unauthorized tweet or Facebook post. Or any of the dozens of other things that keep business…

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